Theres something very cinematic about this Ad which I really like, As one watches the video the initial impression is very mysterious and eerie! ..its a relief to find out we are dealing with a filing system!
It was a wonderful challenge to have to keep building the tension and the gravitas of the text , and keep in line with the slick and ominous visuals.
I think I rose admirably to the challenge!..Im sure you´ll agree.